Asset Strategy



Our team has decades of experience in executing business plans for multifamily investments. The asset management team steps in during the acquisitions process and takes on the task of implementing our business plan for each community. Whether orchestrating unit renovations, building a new clubhouse, or managing operations, our team is creative and meticulous in finding ways to add value both to our residents and to the bottom line for investors.




Continental Realty Group takes an extremely hands-on approach to asset management. We’ve found we can add substantial value by utilizing third party management platforms and combining them with our own comprehensive asset management platform. Some of the strategies we implement include:

  • Weekly reporting from each property with bi-weekly status update calls

  • Frequent site visits from Continental staff

  • Managed budget and funding processes which result in increased accountability and cost conscious management

  • Active approach to Lease Rent Optimization (LRO) system management

  • Lease expiration management and reduction.



Our robust reporting practices provide transparency and a high level of detail for our investors. We track a vast array of metrics which gives us deep and actionable insight to our properties.

  • Lease-over-lease tracking for every new and renewal lease

  • Detailed renovation tracking by unit, including costs and ROI

  • Weekly action reports from each property which include leasing activity and other performance metrics

  • Periodic investor reporting packages


Resident Outreach

We partner with Apartment Life on each of our housing assets as creating and fostering healthy communities is central to our mission in housing investment and development. Through our partnership with Apartment Life, there are dedicated housing coordinators placed at each property where they live full time and spend dedicated hours each month welcoming new residents and creating community engagement. A healthy and connected community increases resident retention and reduces turnover costs. We care deeply about the residents in our communities and want to impact them in positive ways.


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